Opinion: When to Buy, Hold and Sell ETFs | Canstar (2024)

How do you know when to buy, sell and hold ETFs? In this article, we explore the different strategies you can take when adding ETFs to your portfolio.

Do you ever dream of being like Biff in Back to the Future?

Spoiler Alert (for those of you who have been living under a rock since the 1980s!)

In Back to the Future, Biff travels back in time to give his past self a copy of The Sportsman’s Almanac. This book contains details of future sports results before they happen. Biff’s past self then uses this information to get rich by betting on the outcome of every sports event for the next 50 years.

Imagine what you could do with The Australian ETF Almanac!

If you knew when every market high, low and crash was going to happen in the next 50 years, then knowing when to Buy, Sell and Hold Australian ETFs would be a piece of cake!

Luckily, you don’t need The Australian ETF Almanac or knowledge of the future in order to make smart ETF investing decisions today. These simple guidelines on when to Buy, Sell, and Hold ETFs will help you to be well on your way to making your future self financially secure – without help from Biff!

When to Buy ETFs

The best time to buy ETFs is at regular intervals throughout your lifetime.

ETFs are like savings accounts from back when savings accounts actually paid you interest. Think back to a time when you (or your parents!) used to invest in your future by putting money into a savings account. In a low-interest-rate environment savings accounts are no longer an effective way to invest for your future.

But ETFs are!

ETFs are where you should invest your excess income throughout your working life. I don’t mean money that you are saving to buy a house with, or saving for a wedding. I mean money that you are never going to need again.

Well, at least not until your retirement!

One way to think about it is every three months taking whatever excess income you can afford to invest – money that you will never need to touch again – and buy ETFs!

Buy ETFs when the market is up. Buy ETFs when the market is down. Buy ETFs when we get a new Prime Minister. Buy ETFs when you call your mum each month.

The point is to buy ETFs at regular intervals, not just because you think now might be a good time to buy.

Oh and I’ve got you covered if you don’t know how to buy an Australian ETF.

If you regularly invest, and invest only what you can afford to, then over your lifetime the power of compound interest will make you look like you had a visit from Biff from Back to the Future too!

When to Sell ETFs

In an ideal world, we would all have enough invested in ETFs to live off the dividends in retirement. Ideally, you would never have to sell your ETFs! Unfortunately, this will be true for precious few people. Here in the real world, you will more than likely need to sell your ETFs at some stage in your life. But when is the right time?

The best time to sell ETFs is when you need cash to fund your retirement!

We all need cash all the time. To eat. To live. To buy new cars. To go on holidays. But your ETF portfolio should not be raided for life’s essentials. Stay strong, don’t sell those ETFs just yet, you will need those ETFs for retirement!

Here’s a tip, when you approach retirement age and need to live off your investments, don’t get hung up on dividends. Too often I see investors go chasing dividend returns at the expense of capital gains. In the end, money is money, regardless of whether you earned it through dividends or through capital gains. And investing in ETFs will earn you both!

Money earned through dividends will automatically be paid out to you at regular intervals. But money earned through capital gains will require you to sell your ETFs to put that money in your pocket.

This isn’t something to be afraid of!

→Related article: 4 Financial risks that all Investors should be aware of

Every quarter or every 6 months when you receive your dividend payment, just log into your broker account and sell off a small number of shares in your ETFs to access extra cash. That is the right time to sell your ETFs.

Now I can’t talk about when to sell ETFs without briefly mentioning when not to sell ETFs.

When not to sell ETFs – during a market crash!

This might sound obvious, but emotions run high during events like the global financial crisis or during any stock market crash. Years of smart investing can be undone in a single moment if you are financially pressured into selling your ETFs at the absolute worst time to do so during a market crash.

The way to avoid this is to avoid the perceived pressure.

Don’t invest more than you can afford to, don’t use leverage to invest, and maintain an emergency fund of cash to support yourself for a year so in case you lose your job during the next market crash.

When to Hold ETFs

ETFs should be held throughout your working life and into your retirement.

The best time to Hold ETFs is right now. And tomorrow. And the next day. And next month. And next year. And in 10 years’ time.

How do I know this? Well, I am going to let you in on a little stock market investing secret.

The market always goes up.

Don’t believe me? Take a look for yourself.

Opinion: When to Buy, Hold and Sell ETFs | Canstar (1)

The simple truth is that when you invest in the stock market over timeframes of 20+, 30+ or 40+ years, the market always goes up. It always has.

And I can already hear you asking “Yeah but, will it always go up?”

Only Biff knows that.

But the past tells us that the longer you hold ETFs for, the better your investment returns will be. If the market always goes up over a long enough time period – as it always has in the past – then the best time to hold ETFs is today.

The Best Time to Buy, Sell & Hold ETFs

Alright let’s break down all that chat into a few simple guidelines on when you should Buy, Sell & Hold ETFs:

  • Buy ETFs at regular intervals
  • Invest excess income that you will not need to touch again
  • Buy the Best ETF’s in Australia
  • Hold ETFs throughout your working life
  • Hold ETFs as long as you can, give compound interest time to work for you
  • Sell ETFs to fund your retirement
  • Don’t sell ETFs during a market crash

Consider this your Australian ETF Almanac in brief. All that’s left is for you to stop making excuses, get amongst it and start investing in Australian ETF’s.

Go on, get cracking!

Your future self will thank you.

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Opinion: When to Buy, Hold and Sell ETFs | Canstar (2024)

FAQs

How do you know when to buy and sell ETFs? ›

If an ETF still has large trading volumes, a price that isn't moving radically up and down with each new trade, and fairly small bid-ask spreads (see the next section), then the market price is likely a better indicator of portfolio's true value than the NAV, and it is safe to proceed with a trade.

Is it better to hold or sell ETFs? ›

Hold ETFs throughout your working life. Hold ETFs as long as you can, give compound interest time to work for you. Sell ETFs to fund your retirement. Don't sell ETFs during a market crash.

Should you buy and hold ETFs? ›

ETFs are considered to be low-risk investments because they are low-cost and hold a basket of stocks or other securities, increasing diversification. For most individual investors, ETFs represent an ideal type of asset with which to build a diversified portfolio.

Why would you recommend buy and hold? ›

In essence, buy and hold investors believe in the potential of their chosen assets to appreciate over time, yielding substantial returns. While often associated with stock market investments, this strategy can be applied across various asset classes, including bonds, real estate, and certain commodities.

Should I buy ETFs at all time high? ›

The index's year-to-date price action is a reminder that when a new high is achieved, a stop sign doesn't always follow. In fact, records can beget more records. This indicates that there can be some reward in buying at 52-week or all-time highs.

How long should you hold on to ETFs? ›

Holding an ETF for longer than a year may get you a more favorable capital gains tax rate when you sell your investment.

What is the 3-5-7 rule in trading? ›

The 3–5–7 rule in trading is a risk management principle that suggests allocating a certain percentage of your trading capital to different trades based on their risk levels. Here's how it typically works: 3% Rule: This suggests risking no more than 3% of your trading capital on any single trade.

What is the 30 day rule on ETFs? ›

Q: How does the wash sale rule work? If you sell a security at a loss and buy the same or a substantially identical security within 30 calendar days before or after the sale, you won't be able to take a loss for that security on your current-year tax return.

Should I buy ETF when market is down? ›

If the market falls, a passively managed ETF will generally follow it down. You can find actively managed ETFs, in which fund managers actively buy and sell securities in the hope of beating an index benchmark (though most aren't able to do so consistently).

Is there a downside to ETFs? ›

For instance, some ETFs may come with fees, others might stray from the value of the underlying asset, ETFs are not always optimized for taxes, and of course — like any investment — ETFs also come with risk.

What is the buy and hold strategy for ETFs? ›

The Buy and Hold portfolio strategy

You choose an ETF portfolio that's diversified across the main asset classes. Then you stick with it no matter what. New money is invested into your original ETF holdings and you don't sell except for the occasional rebalancing move.

What is the best ETF to buy and hold? ›

7 Best Long-Term ETFs to Buy and Hold
ETFAssets Under Management10-Year Annualized Return
iShares Core S&P Mid-Cap ETF (IJH)$85 billion9.9%
Invesco QQQ Trust (QQQ)$259 billion18.6%
Vanguard High Dividend Yield ETF (VYM)$55 billion10.1%
Vanguard Total International Stock ETF (VXUS)$69 billion4.5%
3 more rows
Apr 24, 2024

Is it better to buy and sell or hold? ›

Change in Fundamentals

If it turns out that the company isn't performing as planned, you might want to consider selling the stock before the financial situation gets worse. A buy and hold strategy only works if your research is correct and the company continues to execute its business plan and generate earnings.

Is buy-and-hold investing dead? ›

No, it doesn't mean buy-and-hold is dead. But after 40 years of working in our favor, the most important trend in the global investment markets is no longer our friend, and it suggests a fundamental shift in the nature of the stock market.

What are the disadvantages of buy-and-hold? ›

The biggest drawback of this strategy is the large opportunity cost attached to it. To buy and hold something means you are tied up in that asset for the long haul. Thus, a buy and holder must have the self-discipline to not chase after other investment opportunities during this holding period.

How do you tell if an ETF is a good investment? ›

The three things you want to look for are:
  1. The fund's liquidity.
  2. Its bid/ask spread.
  3. Its tendency to trade in line with its true net asset value.

What day of the week should I buy ETFs? ›

Timing the stock market is difficult, but understanding when to trade stocks can help your portfolio. The best time of day to buy stocks is usually in the morning, shortly after the market opens. Mondays and Fridays tend to be good days to trade stocks, while the middle of the week is less volatile.

When to take profits on ETFs? ›

To grow your portfolio substantially, take most gains in the 20%-25% range. Though contrary to human nature, the best way to sell a stock is while it's on the way up, still advancing and looking strong to everyone.

What is the 10 am rule in stock trading? ›

Some traders follow something called the "10 a.m. rule." The stock market opens for trading at 9:30 a.m., and the time between 9:30 a.m. and 10 a.m. often has significant trading volume. Traders that follow the 10 a.m. rule think a stock's price trajectory is relatively set for the day by the end of that half-hour.

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